ProAmpac Signature Surfaces Provide Tactile Differentiation Enhancing the Consumer Experience
CINCINNATI - ProAmpac, the flexible packaging leader, today unveiled its Signature Surfaces line of coatings designed to enhance the tactile feel of consumer packaging while providing brand owners an additional option for shelf differentiation.
The Signature Surfaces product line includes:
- Paper Touch – a groundbreaking coating that provides the feel of paper with the protection of film. It is designed to reinforce a brand’s natural and organic positioning in markets such as snack and pet foods.
- Soft Touch – provides a soft, velvety feel perfect for premium and luxury product positioning.
- Registered Matte – provides a matte-photo-like texture to all, or part, of a package’s surface.
Signature Surfaces can be combined with glossy graphics or a clear window that creates an eye-popping display sure to attract consumer attention. These coatings have excellent heat resistance, scuff resistance and chemical resistance.
Signature Surfaces are available in roll stock for form-fill-seal (FFS) applications or in various premade pouch formats including PRO-POUCH® Stand Up Pouches or Quad-Flex® quad seal pouches.
“Our Signature Surfaces line represents developments that have been in the works for several years,” said Adam Grose, chief commercial officer. “Their tactile feel and visual aesthetics increase the shelf differentiation for our customers while helping to reinforce brand-positioning strategies both on the shelf and in the hands of the end-consumer.
“Whether it’s a paper-like feel for organics or a velvety touch for premium products, we’re working with brand owners to give consumers an unforgettable tacticile packaging experience,” he said.
Paper Touch is available in recyclable films for customers who need a more sustainable flexible packaging solution. For more information regarding Signature Surfaces email Marketing@ProAmpac.com or visit ProAmpac.com.
About ProAmpac
ProAmpac is a leading global flexible packaging company with a comprehensive product offering unparalleled in the industry. We provide creative packaging solutions, industry-leading customer service and award-winning innovation to a diverse global marketplace. We are guided in our work by four core values that are the basis for our success: Integrity, Intensity, Innovation, and Involvement. Cincinnati-based ProAmpac is owned by Pritzker Private Capital along with management and co-investors. For more information, visit ProAmpac.com.
About Pritzker Private Capital
Pritzker Private Capital acquires and operates North America-based middle-market companies with leading positions in the manufactured products, services and healthcare sectors. Led by Tony Pritzker and the former investment and operating professionals of Pritzker Group Private Capital, the firm’s differentiated, long-duration capital base allows for efficient decision-making, broad flexibility with transaction structure and investment horizon, and alignment with all stakeholders. Pritzker Private Capital builds businesses for the long-term and is an ideal partner for entrepreneur- and family-owned companies. For more information, visit PPCPartners.com.
