Rob Reinders

Robert Reinders is the owner and leader of these three organizations responsible for all operations and fiscal matters. He is responsible for market strategy and product development as well. Rob has over 30 years of thorough knowledge in the production, operations and sales/ marketing of flexible packaging products throughout the flexible packaging industry.

His operational experience includes production from the ground floor up to interim General Manager. During that time he worked all of the production equipment, all administrative activities including VOC Emissions compliance, budgeted hourly rates on new equipment and pricing strategy for the market.

His sales and marketing experience start at the CSR level, sales professional and ultimately Director of Sales with responsibilities for the national sales team and broker network. He managed corporate accounts including Nabisco, Hostess Brands, Interstate Brands, Sunshine Biscuit and Granny Goose Foods.

Founder and President of Performance Packaging January 1995 to the present. Founder and President Performance Machinery Corporation (PMC) Jan 2015. Founder and CEO of RCR Beverages dba Blue Kangaroo Contract Filling Services Jan 2015.

Trade Affiliations: Long term member of the Contract Packaging Association (CPA), Private Label Manufacturer’s Association (PLMA), Natural Products Industry, National Association for the Specialty Food Trade, INC (NASFT), PPAI and the American Beverage Association.

Business Organizations A ten year member of the Entrepreneur’s Organization. Leadership positions included two years as the President of the Las Vegas Chapter and a member of the Global Strategic Alliance Committee reporting to the Global EO Board.

Latest Accomplishments: Branded the product SipP™ for infant safe products for the protection of infants and children in the packaging industry. SipP Cap patent # 8,443,999 B1. Pixie Dust Patent # 9,078,435 B2. SipP Spoon patent # 8,459,504. SipP Pouch Pop™ and corresponding patent #D720,217. SipP Zip Patent Pending